Cabling Systems Inc. is a manufacturers representative covering the Southeast.  Our territory includes Georgia, Tennessee, Alabama, Mississippi, and Florida panhandle.  CSI represents manufacturers of commercial voice and data structured cabling products.  Many of our manufacturers also offer residential structured cabling solutions as well as high-end audio / video cable for home theater / home automation applications.  At CSI we don’t just rely on our relationships with distribution to grow our business….we also actively call on installers, consultants, and end-users to position our product lines.

Meet Our Sales Professionals:

• Mark Skaggs - Founder
• Jason Drum
• Bob Conley
• Elise Howard

Why you should choose CSI:

1. Introduce and increase end user visibility for your company.
2. Introduce and increase contractor awareness and preference for your company.
3. Provide product training and technical seminars to end users, consultants, design engineers, contractors, and the distributors.
4. Develop Contractor Rebate Program.
5. Establish and maintain an OPEN line of communications with our Manufacturer Partner.
6. Establish consistent marketing efforts in Georgia, Tennessee, Alabama, Mississippi, and the Panhandle of Florida.
7. Offices in: Atlanta, Georgia | Knoxville, Tennessee | Pensecola, Florida

Marketing Strategy

CSI business approach is end user and contractor driven.  Contact established with the end user to determine the preference for product and contractor.  This information is then used to develop recommendations about our product mix including price, features, availability, warranty, and channels of distribution that will meet the customer’s needs; and the information is passed on to our manufacturer partner’s in order to refine their production requirements for the Southeast.

Targeted Sales Channels

Distribution:
Our existing CSI distributor relationships have been successful because of the level of support we provide.  Furthermore, we provide our distributors with key account information to ensure maximum sales support and follow through; please bear in mind we push, drag, and pull sales through distribution.

Some of our key distributor partners are:
Accu-Tech, Anixter, CSC, Graybar, RWS, Resource, DH Supply, Inline Electric Supply, Mayer Electric Supply, Bluff City Electronics, Advantage Electronics, Stokes Electric, ADI, and Rexel.

Vertical Markets

Consultants, Design Engineers, and Network Integrators:
CSI is a strong advocate of Integrator, Consultants, and Design Engineers as an excellent source of specification and up-front selling opportunities.

Contractors

Contractors have considerable influence over which manufacturer’s product or products for their installations.  Leading Southeast contractors have existing incentive programs with manufacturers; CSI tries to work with our manufacturer partners to develop and tailor programs that will give the contractor an incentive to help specify and use the CSI manufacturer’s products for their installations.

End User Markets

• Education
• Health Care
• Financial
• Industry/Factory Automation
• Transportation
• Government
• Utilities / Telcos

Advertisement and Promotion

ACT Database: 
This is a collection of End Users, BICSI Members, Contractors, OSP Contractors, Consultants, and Integrators in the states of Mississippi, Alabama, Georgia, and Tennessee, and the Panhandle of Florida.  This database is helpful for direct mail campaigns that detail new products, seminars, trade shows, and educational information.
Seminars: Seminar’s held by CSI manufacturers’, to discuss the existing and emerging standards, and new products!

Telemarketing: 
This important tool will provide leads and project information that stimulate lead sharing; and the use of tracking the projects from Bid Clerk put CSI in front of the projects in the Southeast.

References