 Cabling Systems Inc. is a manufacturers representative covering the Southeast. Our territory includes Georgia, Tennessee, Alabama, Mississippi, and Florida panhandle. CSI represents manufacturers of commercial voice and data structured cabling products. Many of our manufacturers also offer residential structured cabling solutions as well as high-end audio / video cable for home theater / home automation applications. At CSI we don’t just rely on our relationships with distribution to grow our business….we also actively call on installers, consultants, and end-users to position our product lines.
Meet Our Sales Professionals:
Why you should choose CSI:
- Introduce and increase end user visibility for your company.
- Introduce and increase contractor awareness and preference for your company.
- Provide product training and technical seminars to end users, consultants, design engineers, contractors, and the distributors.
- Establish and maintain an OPEN line of communications with our Manufacturer Partner.
- Establish consistent marketing efforts in Georgia, Tennessee, Alabama, Mississippi, and the Panhandle of Florida.
- Offices in: Atlanta, Georgia & Knoxville, Tennessee
Marketing Strategy
CSI's business approach is end user and contractor driven. Contact is established with the end user to determine the preference for product and contractor. This information is then used to develop recommendations about our product mix including price, features, availability, warranty, and channels of distribution that will meet the customer’s needs; and the information is passed on to our manufacturer partners in order to refine their production requirements for the Southeast.
Targeted Sales Channels
Distribution:
Our existing CSI distributor relationships have been successful because of the level of support we provide. Furthermore, we provide our distributors with key account information to ensure maximum sales support and follow through; please bear in mind we push, drag, and pull sales through distribution.
Vertical Markets
Consultants, Design Engineers, and Network Integrators:
CSI is a strong advocate of Integrator, Consultants, and Design Engineers as an excellent source of specification and up-front selling opportunities.
Contractors:
Contractors have considerable influence over which manufacturer’s product or products are used for their installations. Leading Southeast contractors have existing incentive programs with manufacturers; CSI tries to work with our manufacturer partners to develop and tailor programs that will give the contractor an incentive to help specify and use the CSI manufacturer’s products for their installations.
End User Markets:
- Education
- Health Care
- Financial
- Industry/Factory Automation
- Mining
- Transportation
- Government / Military
- Utilities / Telcos
Advertisement and Promotion
ACT Database:
This is a collection of End Users, BICSI Members, Contractors, OSP Contractors, Consultants, and Integrators in the states of Mississippi, Alabama, Georgia, and Tennessee, and the Panhandle of Florida. This database is helpful for direct mail campaigns that detail new products, seminars, trade shows, and educational information.
Seminars:
CSI regularly schedules training classes with end users, contractors, consultants, etc to help educate our customer base on our manufacturer's product offerings and overviews of industry standards.
Telemarketing:
CSI actively calls on project leads that we receive from our manufacturer partners. Our goal is to stay in front of projects in our territory and pass along vital project information to our customers in an effort to help them grow business.
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